11 Nov 08 Why colocation
Those days are over, when small businesses had no choice of competing in a large market. The introduction of providers offering colocation for small scale sectors resulted in the development of various companies.
As different from various other hosting solutions, these providers help the companies to run their own web servers without the need for dedicated server hosting.
The proper design and functionality of the providers help you to reliably entrust your server in their hands. Without a major investment for a larger IT team, they will be taking care of everything related to your server. The infra structure provided by Utah colocation providers are built with high redundancy, performance and security. This ensures that your servers will be operating from a secure zone, thereby adding to the performance of your business as a whole.
Proven and experienced servers will deliver superior performance needed for the growth of your business. Even when you are competing with the giants in the market, who owns servers, you will be having similar advantages and benefits.
The limitations due to ordinary web hosting are not present in this enhanced server hosting. At the same time, benefits have been multiplied and cost reduced and that?s why it?s so popular.
06 Oct 08 Website as Storefronts
A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay. Now if you want to sell your products online, then your site must be enabled for e-commerce, where you must have the following features:
You need to provide plenty of content and product description like sizes, dimensions, colors and comparisons with other similar products. It must allow the customer to choose a product, get a clear pricing and shipping costs on the product, complete the transaction and get an order number, and/or invoice confirmation via email. Allow your customer to choose a shipping method.
You must tell the customer if the item is in stock or delivered against order. Ideally, you should have an email contact or live help if the customer has a question. Most importantly you must respond immediately! If you want to provide your own live chat and help desk services on your website, specialized softwares are available for purchase.
Be sure your customer service links are large and clearly marked, so your client does not have to dig around to find information.
Provide an ‘about us’ section or a section about your policies. If you have privacy statements and customer satisfaction policies, your customer will feel better about shopping in your store.
You probably want to have customer quotes and references on the storefront page, as well, to let your prospective client know that others are happy with your service.
Provide an FAQ with information about your return-back policies, guarantees, shipping prices and insurance charges if any.
If you are so inclined, you can offer a print catalogue if the customer prefers to order one from your storefront and shop in the privacy of their homes.
Do not annoy your customers by presenting products that are marked ‘sold’ or pages that say ‘under construction’ or ‘coming soon’.
Do add new content frequently, so your returning customers will not be bored by seeing the same products they saw four months ago.
If your site has got a date tag or has current references, be careful to change these references frequently so you don’t give the perception that nobody is attending or reading your site.
